Goliath

View Integrated Campaign
AV

The campaign for this gripping legal drama allowed us to conceive, design and execute every aspect of content, across print, AV and digital.   The look and feel of the creative, from announce pieces, to teasers and trailers, to social executions, combined the rebellious nature of Billy Bob Thornton’s character, the show’s quirky humor and the overall story of redemption that pits a fallen hero against the entire legal system.