The execution for this understated horror film was unique in that A24 did not want a traditional broadcast-driven marketing campaign, instead challenging us to tease the film with pieces that would live solely in the digital and social spheres. Using the film’s evocative title, as well as its foreboding imagery, our Print, AV and digital teams worked hand-in-hand, creating key art, digital and social pieces that slowly built a sense of menace and suspense, while still never revealing the film’s mysterious storyline.
